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Using advanced statistics, 6th Man Apps helps coaches make data-driven lineup decisions

6th Man Apps spent its first year building and launching its principal technology platform. This year, the downtown Detroit-based startup is looking to expand on that success.

The one-year-old mobile app company's first product is HoopMetrics, which uses advanced statistics and analytics to help basketball coaches and teams maximize their lineups. The idea is to make it easy for coaches pick the best players to put on the floor, emphasizing  players who might not be easily identified using traditional statistics.

"We have seen huge growth month by month," says Luke Geiger, co-founder of 6th Man Apps. "Every month has broken the record for teams using the app in games."

Basketball teams in just about every league outside of the NBA are using the app. That list includes NCAA teams in every major conference in Divisions I, II, and III. Teams in the Chinese Basketball Association and Puerto Rican National Basketball League are also using it.

The two-man team behind 6th Man Apps is now looking to build out the interface so it can be accessed from the web. It is also looking at finishing up a similar app for baseball.

"We want to finish up HoopMetrics first, and make sure it is an excellent app," Geiger says.

Source: Luke Geiger, co-founder of 6th Man Apps
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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