A unique hotel opened in Midtown recently, changing overnight options for visitors from both near and far.
The El Moore Lodge is a triple bottom line business, meaning that its been designed to meet social and ecological demands in addition to traditional financial ones. The building itself, built in 1898, was extensively renovated to meet the high sustainability standards of its owners, including a geothermal heating and cooling system and a super-insulated building envelope. The group behind the building, the Brennan family, is also responsible for the nearby Green Garage.
There are eleven hotel rooms and twelve apartment units at the El Moore. The apartments, located on floors two, three, and four, opened in June 2015, and the Lodge opened in January 2016. This staggered opening was by design, says Jason Peet, manager of both the El Moore Lodge and residences. The group wanted to give residents time to establish themselves as a community before taking in travelers.
But intermingling of residents and guests is also by design -- a parlor on the main floor acts as a common room for the whole building, facilitating interactions between long and short-term tenants. Visitors staying at the Lodge will have access to people familiar with the city.
"So many people that are traveling to Detroit right now are coming for the right reasons. They're very interested in what's happening here," says Peet. "So we wanted to provide our guests the opportunity to connect to that right away as opposed to arriving at a hotel, getting checked into the hotel, and saying, okay, now we gotta go find stuff, let's get in our car and find the Heidelberg Project. Here, even when you first set your bag down, you may meet a resident. The second you're here, you're doing what you came for."
Among the eleven hotel rooms are four different types of units. Two hostel-style rooms, one for men and one for women, occupy the garden level of the building. On the main floor are the parkview rooms, a more traditional hotel-style room with individual the, including the Casey Kasem room, named for the famous radio DJ who grew up next door. Also on the main floor is a residential suite, designed for extended stays, its full kitchen complete with baking tins for cupcakes and muffins.
The roof of the El Moore Lodge is a story in itself. Four "urban cabins" have been built on the roof, outfitted with unobstructed views of the city from the private patios. Their designs are unique, using materials reclaimed only from the El Moore renovations. Local designers and builders have provided much of the labor.
The El Moore Lodge is located at 624 W. Alexandrine St. in Detroit.
All photos by Marvin Shaouni.
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