Shaun Reinhold found himself working as a buyer of interior parts for Tesla Motors as his second job out of college. He was ready for a different challenge, which turned into Canvas Watch Co.
"I wanted to move back to Michigan and start a business," Reinhold says. "That was the start of it."
Canvas Watch Co is now one of the startups working out of the
Detroit Creative Corridor Center’s Creative Ventures program in New Center. The firm uses premium components to create watches with unique aesthetics. Each watch is illustrated by an independent designer and made-to-order in the U.S.
"There isn't one right watch for everyone," Reinhold says. "I was fascinated by the idea that I wouldn’t have to make one right watch to sell to everyone."
Canvas Watch Co is launching a 30-day crowdfunding campaign this week with the hopes of raising $40,000 in startup funds. Check out a video for the campaign
here.
Source: Shaun Reinhold, founder of Canvas Watch Co
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.