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Solar panel work powers triple-digit growth at GreenLancer

To say GreenLancer has been on a growth streak in recent years might be a bit of an understatement.

The alternative energy startup watched its revenue jump 340 percent last year, including a 1,440-percent spike in permit-ready plan sets for solar projects produced in that time. That allowed GreenLancer to hire a couple dozen people, going from 10 employees in January 2015 to 34 today. The new hires included solar engineers, software developers, human resources, and accountants.

"Really all across the board," says Zac MacVoy, CEO of GreenLancer.

The downtown Detroit-based startup, with offices in the Ford Building, facilitates the design and execution of permit-ready plans for installing solar panels. Its software platform and team provides its customers with everything needed to install alternative energy infrastructure. That ranges from feasibility studies to concept designs to permit packages to installers.

"GreenLancer helps solar panel installation companies scale and be more efficient," MacVoy says. "We help them sell and install more, and improve their inefficiencies."

GreenLancer works primarily in solar energy, which has become increasingly popular now that costs to install a solar array have dropped significant in recent years. Almost all of GreenLancer’s projects are on the residential side, but GreenLancer is looking to generate more work from commercial projects in 2016.

"It's all going to depend on the traction we can get," MacVoy says.

MacVoy came onto the GreenLancer team as CEO early last year shortly after the startup raised a $5 million Series B round. The company is currently looking to raise a "substantially bigger" Series C in 2017, but MacVoy wants to spend more time in the interim on building up the company's clientele and fine-tuning its business model.

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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