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WaitTime technology tracks fan movement in big venues


At major sporting events, every fan tries to calculate the best time to go to the concession stand -- the time when there are no lines and the stand is well-stocked. WaitTime wants to help fans eliminate the guesswork.

The downtown Detroit-based startup is working on advanced imaging technology for large entertainment venues. The idea is to let the house better track when and where its fans go during the game and how to better serve them.

"We are nearing the end of development," says Zachary Klima, founder & CEO of WaitTime. "We expect to finalize it within the next two weeks."

The Bizdom-graduate company launched a year ago with the idea of creating a software plug-in that allows a business to broadcast its wait times for service in real-time to their website, mobile app, or digital signage. It could be used at eateries, retail stores, professional service business, or any place that might have a line.

Klima and his partners ran into a few other people working in the space and decided to pivot last spring. The team of a dozen people is now targeting the sporting industry with its new technology platform. It is currently running as a pilot program at four Midwestern stadiums/arenas. The company plans to expand that list to 20 by the end of the year.

"We saw the sports industry as where the big money is in this space is," Klima says.

Source: Zachary Klima, founder & CEO of WaitTime
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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