Wedit is one of those startups that launched out of the early days of
Bizdom and has been knocking around the Quicken Loans family of businesses ecosystem for a few years. This last year is when it started to gain traction and then some.
The 4-year-old startup made its name by offering affordable wedding videography solutions that are shipped to the happy couple in a box and then edited upon their request. It hired two people (a video editor and project manager) last year and is looking to hire another person who specializes in customer service now. It currently employs a team of three full-time employees and eight independent contractors. It is looking for summer interns.
"We tripled our sales," says Sarah Brithinee, CEO of
Wedit. "It was our first cash-flow positive year."
The new economy startup made that happen by harnessing some new economy tricks to grow its revenue.
"It's all through social media," Brithinee says. "Ninety-seven percent of our sales come from Pinterest."
Wedit currently works out of the co-working space at Bizdom at 1528 Woodward. It is looking to move into its own space in the First National Building before the end of the winter.
Wedit is also planning to rebuild its website and build up the company brand in this year.
"We're setting the table for a big 2015," Brithinee says.
Source: Sarah Brithinee, CEO of Wedit
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.